Category Archives: Knives

Stronger than Titanium, Lighter than Steel, Sharp for Years. Is this Superknife?

By Lorrie Baumann Step aside, Sheriff, there’s a new knife in town. VMatter Cutlery has announced the launch of a crowdfunding campaign to bring to market a knife made of a new material that the company claims has the potential … Continue reading

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Wusthof Adds Sushi Knife to Classic Collection

Wüsthof enhances its assortment of specialty knives in its best-selling Classic collection of precision-forged, full-tang cutlery with the addition of the Classic 9-inch Sushi Knife (4526-7/23). Available at retail nationwide in October 2013, the new Classic 9-inch Sushi Knife is … Continue reading

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Smith’s Consumer Products Announces New Brand Name

Smith’s Consumer Products, Inc. is changing the brand name for products formerly sold as Edgeware to KitchenIQ™. “The KitchenIQ brand highlights our long-standing reputation for Innovation and Quality and clearly reflects our commitment to producing superior products that are smart … Continue reading

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EdgeCraft Prevails in Trademark Dispute

A panel of federal judges has found that Smith’s Consumer Products’ Edgeware trademark is confusingly similar to EdgeCraft Corporation’s EDGECRAFT trademark and has ordered cancellation of three Edgeware trademark registrations. In his decision, Judge Anthony R. Masiello, who wrote the opinion for … Continue reading

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Cool Kitchen Tools for Sweet and Savory Summertime Meals

Enjoy the taste of the tropics with fresh pineapple sliced with the Pineapple Knife Colori® from Kuhn Rikon. The sturdy, serrated nonstick Japanese carbon steel blade slices with ease, while a pineapple cutout design on the blade helps prevent sticking. … Continue reading

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Wüsthof Defines the Edgë in Marketing Campaign

Wüsthof announces “phase two” of “defining the Edgë,” an engaging, multi-platform consumer marketing initiative that was first launched in spring 2012. The successful campaign, anchored by a media-rich microsite, http://www.wusthofedge.com, and extensive national and top-tier regional advertising in digital and … Continue reading

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Paring Knives: Sometimes You Need One, and Sometimes You Just Have to Have One

Kuhn Rikon is adding 17 new SKUs to its extensive Paring Knives Colori® collection. One of them is just bound to inspire your customers first to that “Ooooh” sound and then to pull out a credit card. Take for instance the Cheetah … Continue reading

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