VIETRI Reorganizes Senior Staff

Today, VIETRI announces internal staffing changes that will make the company stronger and more efficient. VIETRI Inc. is the largest U.S. importer of fine Italian handcrafted dinnerware, flatware, glassware, linens, decorative accessories, and garden urns, and it began more than 30 years ago.

First, Holli Draughn has been promoted to the Vice President of Sales. This is a new position, and it will allow for the sales team to have more focused strategic planning. An employee of VIETRI since 2008, Draughn began as a Sales Coordinator. She most recently served as National Sales Manager, and she will now spearhead VIETRI’s sales industry. As a Vice President, Draughn will join the Senior Management team, and the addition of her experience and expertise to the group will position the company for continued growth in the tabletop industry. With the shift in Holli’s role, Anne Campbell Robbins has moved into the position of National Sales Manager. Robbins has been a VIETRI Sales Representative since 2007 and involved in the retail business for over a decade. Working hand in hand with the Sales team is new Product Development Manager, Joan Bolick. Bolick brings luxury experience to the group, drawing from previous positions with companies such as Bond No. 9 and Fab.com.

Next, Mark Gabriel has been promoted to Chief Financial Officer. Previously VIETRI’s Controller, Gabriel will oversee the accounting department. He manages VIETRI’s financial information, and he is involved with economic strategy and forecasting. His background is in accounting and auditing. VIETRI is excited to again have the guidance of a CFO.

In the marketing department, Lisa Boyles has been named Vice President of Marketing. Boyles brings to the position over ten years of experience in sales, marketing, and brand development. Joining the VIETRI team in 2005, Boyles has served many roles including National Sales Manager, Director of Sales, and Director of Sales and Marketing. Boyles will oversee the marketing department and play a prominent role in strategic planning for VIETRI. Her main focus will be on the future of the company and the best and most effective way to expand the brand globally. Under Boyles’ supervision, Ellen Thompson has been promoted to Public Relations Manager. Thompson joined VIETRI in 2009 as the Marketing and Public Relations Coordinator, and she works directly with press to get VIETRI featured in the top lifestyle, bridal, food, and design magazines, such as Martha Stewart Weddings, Elle Décor, Architectural Digest, and Oprah. As VIETRI’s first Public Relations Manager, Thompson will strategically position VIETRI in the market. She also spearheaded VIETRI’s 30th anniversary Habitat for Humanity homebuilding project.

Finally, Lee Gravely Frankstone has been named Vice President of Strategy and Technology, where he leads the executive team and has responsibility for strategic planning, business development, and information technology. After receiving his MBA from UNC Kenan-Flagler and an industrial engineering degree from Georgia Tech, Frankstone was a logistics engineer in the perfume industry before joining the VIETRI team in 2008.

These changes position VIETRI for an extremely successful future. A connoisseur of Italian culture and tabletop style, Susan Gravely, with her sister Frances and mother Lee, founded VIETRI in 1983 after a family trip to Italy where they fell in love with colorful handpainted dinnerware on the Amalfi Coast. VIETRI has grown from a small company representing one Italian factory to the largest Italian importing company in the American tabletop industry. VIETRI now serves a customer base of over 2,000 top specialty stores in all 50 states, plus Canada, England, Mexico, Europe, South America, Asia, and Australia. Today, VIETRI works with more than 30 manufacturers throughout Italy. These manufacturers are involved in ceramic, glass, stainless steel, pewter, terra cotta, and stoneware. VIETRI’s fashion-forward yet classic Italian collections combine the richness of European culture with a sophisticated American spirit. 

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