Tervis recently welcomed a new External Director to its board: James Gregory, Founder and Chief Executive Officer of CoreBrand, a global brand strategy and communications firm based in New York, New York, with offices in Los Angeles, Calif.
“We’re thrilled to welcome Jim to the Tervis board of directors,” says Pat Redmond, President and Chief Executive Officer at Tervis. “Jim brings a solid background of leadership and experience helping companies identify and optimize the value of their brands. His branding expertise and perspective will be invaluable to Tervis as we enter a new phase in the company’s history as a viable and growing national brand.”
With nearly 40 years of experience in advertising and branding, Gregory is a leading expert on brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation’s potential financial performance.
Gregory is a frequent speaker on the topic of the financial benefits of communications and brand management. Recent speaking engagements include The Conference Board, the Association of National Advertisers, and the National Investor Relations Institute.
Gregory has served on several boards, including The Stamford Symphony and The Silvermine Guild Art Center. He is also a founding member of the Marketing Accountability Standards Advisory Council (MASAC) and is a member of the Marketing Accountability Standards Board (MASB).
Jim has written four books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and The Best of Branding. His latest white paper, “Aligning Marketing and Finance”, was published in the February 2013 issue of Corporate Finance Review.
“Tervis is a dynamic and fun brand with excellent opportunities for growth,” says Gregory. “I hope to help them to continue to grow the value of the Tervis product brand as well as Tervis the corporate brand.”
Gregory is joined by existing board members Tim Clarke and Al Carlson as well as Shareholders Norbert Donelly (Chairman), Ann Donelly , Rogan Donelly, and Amory McAndrew.