NY NOW Adds a Day to 2014 Winter Market

Extending its scope as the nation’s premiere home and lifestyle marketplace, NY NOW®, the Market for Home & Lifestyle (formerly known as NYIGF®), has added an extra day to the winter 2014 event, and will expand its use of multiple locations, including the Jacob K. Javits Convention Center and both Passenger Ship Terminal Piers 92 and 94. With the addition of one weekday to the winter schedule, the six-day market will open on Saturday, February 1, and will run through Thursday, February 6 (rather than Wednesday, February 5, as previously announced). Additionally, hotel reservations will open early, due to the winter market’s overlap with the 2014 Super Bowl.

In anticipation of the winter 2014 NY NOW overlap with Super Bowl XLVIII, which will be held on Sunday, February 2, in East Rutherford, NJ, GLM proactively researched New York City’s capacity, and confirmed that it can easily handle the additional traffic in terms of flights, restaurants and general crowds. Attendee surveys recently conducted by GLM indicate that while the overlap with the Super Bowl would not preclude retailers from attending the winter market, an additional weekday would minimize concerns about Super Bowl weekend attendance.

“This marketplace is a pivotal event for thousands of retailers and suppliers, so the extension to a six-day market is a win-win for all,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “Two weekend shopping days are still available for retailers who can only come on Saturday and Sunday this coming winter, plus an extra weekday  is guaranteed for those who want to come after Super Bowl weekend.”

With New York City’s 90,000+ hotel rooms, and despite the addition of the Super Bowl, there is more than enough hotel capacity to accommodate all visitors. “With the Super Bowl, it will be an even more exciting time to be in New York City,” added Falkenberg. “We have more than enough New York City hotel rooms at advantageous rates reserved for the winter 2014 market, and we are opening reservations much earlier than usual so that NY NOW exhibitors and attendees can book early to ensure availability and the best pricing.”

To give exhibitors and attendees advanced access, Travel Planners, Inc., the official hotel agency for NY NOW, will accept reservations for winter 2014 prior to the opening of the summer 2013 market.  NY NOW’s hotel block offers the lowest rates for a vast selection of hotels, and while some rates may be higher than usual over the weekend,  NY NOW rates will be considerably lower than what an independent search currently will yield. Market participants can pre-register online at http://tphousing.com/ec.html to receive email notification when winter 2014 reservations can be made.

The winter 2014 edition of NY NOW runs February 1-6, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers 92 & 94.  NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – encompass 100,000 products in 400+ product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. For information and registration, contact GLM’s Customer Service Department at 1-800-272-SHOW (7469), or (212) 204-1060, or visit www.nynow.com.

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