Sub-Zero and Wolf – the industry leaders in premium refrigeration, wine storage and cooking equipment – today announced the introduction of the New Generation, a new series of products from Sub-Zero and Wolf featuring more than 60 appliances engineered to excel in both performance and design. This product rollout is the largest in the company’s 70-year history. The New Generation of Sub-Zero products includes even more advanced preservation features and sizes in the integrated refrigeration lineup. They coordinate seamlessly with Wolf’s new products, which feature new exterior styles and refinements in performance.
“During the last several years, our company has invested resources into the research and development of products that build on what we’ve successfully brought to market in the past,” said Jim Bakke, President and CEO of Sub-Zero and Wolf. “We didn’t let the recession stop us – quite the opposite, in fact. We wanted our brands to be ready for the turnaround, and to deliver more integration and more exciting features that wow consumers and the design community alike.”
As the country’s first iconic luxury refrigeration manufacturer, Sub-Zero acquired Wolf in 2000 and has since been on a strategic path to expand its production in the U.S. and its brand presence globally. In addition to recently opening a 440,000-square-foot refrigeration production facility in Goodyear, Ariz., the company continues to open first-class showrooms designed to give consumers an unparalleled interactive, sensory experience with its products. Sub-Zero and Wolf recently opened showrooms in Dallas and Atlanta, adding to its showroom presence in locations such as Australia, Beijing,Brussels, Chicago, London, New York, Mexico City and Milan.
In addition to dual refrigeration, the newly advanced integrated refrigeration will feature more industry-leading preservation technology including air purification; water filtration; and low-temperature, high-humidity produce drawers. Also, the New Generation integrated refrigeration products are now available in five widths – from a slim 18 inches to a spacious 36 inches, for more product combination possibilities – with redesigned installation features (e.g., three-axis door panels) that make the products easier to install. Plus, the new integrated refrigeration systems are styled with a selection of handles specially designed to match Wolf products.
Wolf’s New Generation products will carry on its tradition of cooking performance in three striking design styles: classic and flexible “transitional,” ultra-sleek “contemporary,” and bold “professional.” New Wolf products will include a line of built-in ovens – the M series – featuring Dual VertiCross™ convection for advanced cooking precision. Additional New Generation products include redesigned gas, electric and induction cooktops; integrated modules; microwaves; ventilation; and an all-new built-in coffee system.
“Sub-Zero’s refrigeration and Wolf’s cooking equipment have set the standard in performance for kitchen appliances, and now we’ve raised the bar again with products that feature performance-optimizing technology and design styles that can be incorporated into even more kitchens,” said Michele Bedard, Vice President of Marketing for Sub-Zero and Wolf. “The design possibilities are massively increased with New Generation products, with flexible and well-designed trim kits that seamlessly integrate our built-in cooking products. Sub-Zero and Wolf learn by listening to owners, channel partners and members of the design community, and then integrating those insights to develop new, exciting products.”
New Generation products will be available to consumers over the course of 18 months, starting in the fourth quarter of 2013. Sub-Zero and Wolf will announce specific products in greater detail as they come to market.