Fixtures Living, an innovative retail concept specializing in premium lifestyle products for the home, has announced plans to open its first experiential showroom outside of California in Chicago’s iconic Oakbrook Center. Slated for spring 2014, the showroom will be Fixtures Living’s fifth overall and the second one situated within a luxury retail center.
“We are grateful to become a part of the Oakbrook community and thrilled to continue our relationship with GGP,” said Fixtures Living CEO Jeffery R. Sears. “This is an enormous milestone in our company’s history, and we are excited by the opportunity to present world-class brands and indelible experiences to the people of greater Chicago.”
“Our mission is to provide an unparalleled experience for our shoppers. Fixtures Living takes ‘experience‘ to the next level. Their merchandise and in-store amenities enable our shoppers to bring that experience home and make it a part of their every-day lives. That’s something extra special,” said Sandeep Mathrani, CEO of General Growth Properties, Inc. “We are also thrilled with Fixtures Living’s recent announcement of their Glendale Galleria location. Both Oakbrook Center and Glendale Galleria cater to a lifestyle-conscious shopper. Fixtures Living at both these centers will only further solidify them as retailing, dining and entertainment destinations.”
Based upon the store’s award-winning Costa Mesa showroom, the 30,762 square-foot Oakbrook store will provide a signature “try before you buy” experience now synonymous with the Fixtures Living brand. Shoppers will be encouraged to test-drive products in fully-functional vignettes equipped with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths.
“These stores enable visitors to shop in an entirely different way by dreaming of, playing with and selecting products that lead to better living,” explained Sears. “The products we carry are integral to creating cherished memories, and we believe that the process of selecting them should be just as memorable.”
Like all other Fixtures Living showrooms, the Oakbrook location will be staffed with Lifestyle Advisors, Personal Wellness Directors, and a full-time culinary team. Other unique store features include full-immersion expos such as a spa-inspired “Sanctuary,” a backyard-style “Patio” replete with working grills, and a live demo kitchen known as “Bridget’s” — all in the service of the company’s stated objective, to bring joy into customers’ lives.